In today’s society, social media and social networking are almost universal. While some colleagues both old and young eschew Facebook, Twitter, and other social platforms, many have embraced it to some degree within their personal lives. A professional scientific conference is not the same, however, as posting baby or vacation photos on your news feed. Unpublished and sometimes very sensitive scientific data are being presented at conferences. One has to be careful with social media, because it effectively changes the ‘publicising’ of information from the original author’s choice to present to a conference room of select people, to the social media user’s choice of broadcasting to the world. So how should a social media-savvy person act? And how can you, if you are among those who do not like social media creeping into every aspect of our lives, make sure that your wishes in regards to social media at the conference be respected?
Become familiar with the guidelines
First and foremost, read and become familiar with the official conference social media policy. As an attendee, you are responsible for abiding by it. Don’t take photos of talks or posters without the permission of the author (and especially don’t try to sneak a photo…people notice, and it’s not cool). Although the Society of Vertebrate Paleontology (SVP) media guidelines state that tweeting is allowed, if someone asks not to tweet something, don’t tweet it. Simples. If you walk into a talk late, you may have missed the presenter requesting that their talk not be covered by social media, and so it’s best to play it safe. Having a ‘no tweeting’ symbol on sensitive slides can help to avoid any potential misunderstandings in this case. And, be civil when discussing scientific work! As a rule of thumb, don’t say anything about someone or their work unless you’d be prepared to say it their faces. If there is no social media policy, then consider getting together with other social media savvy members of the community and drafting one for your society!
How and when should you broadcast information?
Provided you are in a talk where the author has not disallowed social media coverage, what then? Do you try and tweet every single sentence? Hit the key supporting information? Or just cover the broad overall idea of the talk? That is going to depend on your level of knowledge and your personal preferences as well as your audience. Some information shouldn’t be delved into in detail – no one wants to read a long list of anatomical features for a new species, even if it has not been published yet.
But, remember that you are primarily communicating for an audience that is not present at the talk you are attending. What would you want to take away from the talk if you weren’t there? Saying, ”Wow, cool skull,”, or “Great talk by Dr. Smith” with no supporting information is kind of odd, and doesn’t ‘add value’ to people tuning in online. A good example would be when the new material of Deinocheirus was announced at SVP a few years ago. People were tweeting that it was strange, and some broad aspects of the anatomy, but the specifics were left to the formal publication. This allowed the interested public and researchers to know what was coming down the pipeline without giving away information that might have been sensitive (or boring). [note that even though this presentation was tweeted before publication, it still made a very high profile splash in a widely distributed journal!]. What would be the key information you’d want to take away from a presentation? That’s what you should be communicating.
Sensitive data: The presenter’s role
One thing that might often be overlooked in the discussion of social media at professional conferences is what to do if you are not a fan of live-tweeting/social media dissemination etc., often for fears of being ‘scooped’, or just not wanting research that hasn’t been fully vetted communicated more broadly just yet.
Firstly, if you do not want people tweeting or otherwise sharing your results, say so up front (if the default policy is that presentations are open to being shared). SVP’s social media policy states that communication of presentations on the internet is the default as soon as the presentation begins. Make it clear and unambiguous what you don’t want communicated. The whole thing? Just your results? One specific picture? Make sure your audience understands your expectations. You don’t need to apologize or feel bad for your decision. Just state your position and move on with your presentation. You may want to repeat yourself a few minutes into the talk; we all know that people tend to show up after the presentation has begun. SVP has provided a “no tweeting” logo you can include in your presentation or poster. I would recommend putting this prominently on your title slide or as a full slide directly after your title slide. At the SVP meeting in Dallas I was live tweeting and one of the presenters did not want a certain section of their talk tweeted. They conveyed this with a small “no tweeting” logo in the corner of their sensitive slides and therefore didn’t mention anything verbally. Bam, easy.
Why social media?
If you are not part of the social media crowd we would like to reassure you that social media users aren’t doing this to disseminate your research against your will. We are excited about what you have discovered and want to share new knowledge with the world! Research thrives in an open environment, and by using social media like blogs and tweets, we are able to communicate about research more effectively and open up new audiences and possibilities. However, if you think it is best to not include social media, then of course we will respect that. At the end of the day, it should come down to respect for our colleagues and community, irrespective of perspectives on science communication. We want you to share your research with everyone so our science can grow, but only in ways in which you find comfortable. If you do have a concern, by all means communicate that (in a respectful fashion). Odds are quite good that if someone posted something you didn’t want posted, it was probably done without ill intent.
This is part 2 in an ongoing series on how to be a conference pro! Next week: networking!